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3 Simple Steps to Strengthen Your Event Communications and Increase Registrations
These are so simple, yet so important
Like many of you, since the pandemic began I frequently attend online events, workshops, and webinars. In addition, I also have responsibility for the development and execution of events (which includes marketing and promoting these) as part of my consulting work for two different mission-driven organizations.
While it’s taken for granted that these events include the most obvious information such as time and date, other critical pieces of communication are often missing and can negatively impact registrations. For paid events especially, these easy fixes are even more important to increase revenue.
Here are steps you can take to make sure each event is effectively promoted to maximize the number of attendees:
First, please tell me what day of the week the event will be held, and don’t force me to look it up. Is the 14th on a Tuesday? Friday? Many of us have a different schedule each day of the week. Whether that’s because of work or family obligations, standing weekly appointments are often made weeks or months in advance. Just TELL me so I know immediately if I can attend or not. It’s such a simple fix and can greatly impact registrations.
For example, what’s better…
