Only one involves money — Today we celebrate Giving Tuesday. You’ve probably seen hundreds of social media posts about it in the last few days — most of them asking for donations, but do you know what it is? Created in 2012, Giving Tuesday is a day that encourages ‘radical generosity.’ Henry Timms, Executive Director…

7 Tips To Integrate Worker Impact Into Your Marketing — The Great Resignation is upon us. The US Bureau of Labor Statistics says over four million employees quit their jobs in July 2021 alone, amounting to a 2021 total record-breaking 11 million available jobs. To attract top-quality candidates to your Certified B Corporation™, you must position your company to potential…

I’m glad the rest of the world caught up — Some 20+ years ago I was leading a project that was close to my heart. Most people wouldn’t get too excited about an employee credit card at a bank, but for me, it was the first new product idea I’d conceived, pitched to senior management, got a buy-in along with…

Weird, I know. But it’s true. — I’m an avid home cook, and one of my favorite cooking shows had a segment that blew my mind. In it, a taster was asked to try two pieces of chocolate and say which one they liked better. During each tasting, different music was subtly playing in the background. The…

Is a complete sentence. — For most of my life, I have been a people-pleaser. I took on too much to satisfy others and felt resentful when I became overwhelmed and stressed out with no time for myself. And then I read: “No” is a complete sentence. It changed my life. Thanks to the beautiful…

Once you understand the strategy, you can apply the right techniques — Prospects sometimes ask, “What am I doing wrong?” or they tell me, “I’ve been doing XYZ marketing, but it isn’t working.” The answer might be that you ARE doing the right thing, but not to the right segment, or your timing is off, or even that the tactic is being…

Am I nuts? — I pledge to submit 30 articles in 30 days. This challenge could not have come at a better time for me. I’ve needed a kick in the Medium butt for a while, and this sure is that. Manasi Kudtarkar told me about this awesome opportunity, and I jumped in with…

Great retention strategies are the key to a profitable business — Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies. It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing strategy. Why? Because front line employees can have…