Non-fiction author, marketer, agency founder, award-winning adjunct professor. Arts nonprofit board member. Hopelessly interested in everything.

Only one involves money

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Today we celebrate Giving Tuesday.

You’ve probably seen hundreds of social media posts about it in the last few days — most of them asking for donations, but do you know what it is?

Created in 2012, Giving Tuesday is a day that encourages ‘radical generosity.’

Henry Timms, Executive Director…

7 Tips To Integrate Worker Impact Into Your Marketing

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The Great Resignation is upon us. The US Bureau of Labor Statistics says over four million employees quit their jobs in July 2021 alone, amounting to a 2021 total record-breaking 11 million available jobs.

To attract top-quality candidates to your Certified B Corporation™, you must position your company to potential…

I’m glad the rest of the world caught up

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Some 20+ years ago I was leading a project that was close to my heart. Most people wouldn’t get too excited about an employee credit card at a bank, but for me, it was the first new product idea I’d conceived, pitched to senior management, got a buy-in along with…

Is a complete sentence.

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For most of my life, I have been a people-pleaser. I took on too much to satisfy others and felt resentful when I became overwhelmed and stressed out with no time for myself.

And then I read:

“No” is a complete sentence.

It changed my life. Thanks to the beautiful…

Great retention strategies are the key to a profitable business

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Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies.

It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing strategy.

Why? Because front line employees can have…

Randye S Spina, MBA

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