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Non-fiction author, corporate refugee, marketer, award-winning adjunct professor. Nonprofit board member. Hopelessly interested in everything.

Because no one can tell your story better than you

Jerry Seinfeld’s joke said it best “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.


So, why does this fear still exist given our outspoken, put it all out there society? It seems people are afraid to be judged. …

Using the power of business to solve society’s big challenges

B Corps, also known as benefit corporations, are companies that have been certified by one of three independent organizations: B Lab (United States), Social Enterprise Alliance (SEAS), or International Living Future Institute.

The term “benefit corporation” was coined in 2006 when a group of entrepreneurs gathered at the University of California-Berkeley’s Haas School of Business with one goal: To create innovative company structures that would help address some of society’s most pressing problems. The result was an entity they called a Benefit Corporation (B Corp).

According to B Lab’s website, its mission is:

To transform the global economy to benefit…

I couldn't agree more. I am on the board of a non profit arts organization. Though not an artist myself, I am a communicator and marketer.

Thank you so much! So glad you enjoyed it.

Don’t sell me; let me buy

I’m an avid online consumer, and also a marketing professional so I’m always hyper-aware of the marketing that’s directed at me.

Because of an allergy to chemicals used in most major drugstore brand shampoos and other lotions and potions for eyes and face, I’ve had to switch products. The allergist told me, “That’s why bottles of shampoo can sit on a shelf for months and months — they’re filled with formaldehyde and other preservatives.”

They’re filled with WHAT?!?!

That was last year and I’m still learning what my triggers are, but it’s next to impossible to figure this out because…

It’s safer and less expensive

The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses.

Virtual Reality is especially useful when used for employee training. It provides an engaging, fun way to train employees in a variety of industries.

Now with more affordable options available, what does this mean for small business owners?

According to a Harvard Business Review article, studies have shown that VR training can be more effective than traditional in-person training…

Bottom line, you’re running a marketing campaign

What does a job or gig search have in common with a Fortune 100 marketing campaign? More than you might think.

I spoke about this in my recent Facebook live workshop as a guest on Digital Media Sync, hosted by my friend and colleague Giulia Gouge.

The 5Ps of Marketing (formerly known as the 4Ps) is the basic structure used to build a marketing campaign. My philosophy is that they’re the same for a job or gig search, only tweaked a bit:

Product = is YOU; Price = is salary; Place = is where you want to work; Packaging =…

These ideas help solve real problems that keep your customers coming back

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. Small businesses are always looking for ways to improve efficiency and increase revenue streams at the lowest possible cost; thus, their ability to adapt quickly is imperative for survival.

I chose these two trends based on the answers to a question I asked of a group of my colleagues. …

Is Fluffy a Democrat?

I recently read an article in a marketing publication suggesting that businesses should use political affiliations as an audience segmentation tool.

This got me thinking about the local businesses I support, and I wondered if, in today’s ideologically-divided society, it makes sense for small businesses to capitalize on this too.

Think of the brand’s messaging. Does it portray tradition? Patriotism? Does it portray empathy? Social justice? None? All? Unsure?

A University of Texas professor found in 2008 that there are definite psychographic differences in political parties that influence purchase behavior. …

Let’s celebrate ALL that women do

I want to talk about an often overlooked fact. This is my way of paying tribute to Women’s History Month; that there are many many things to celebrate in a woman’s life.

Have you seen the Sex and the City episode entitled ‘A Woman’s Right to Shoes?’

Carrie removes her shoes before entering someone’s home, and hours later, they’re gone when she leaves. The hostess says it’s not her fault and doesn’t offer Carrie any remuneration for her $485 loss.

When I saw that episode, I too started thinking that every time a friend, colleague, or family member had an…

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