Sign in

Non-fiction author, corporate refugee, marketer, award-winning adjunct professor. Arts nonprofit board member. Hopelessly interested in everything.

Weird, I know. But it’s true.

Photo by Thalia Ruiz on Unsplash

I’m an avid home cook, and one of my favorite cooking shows had a segment that blew my mind.

In it, a taster was asked to try two pieces of chocolate and say which one they liked better. During each tasting, different music was subtly playing in the background. The…


Is a complete sentence.

Photo by Jon Tyson on Unsplash

For most of my life, I have been a people-pleaser. I took on too much to satisfy others and felt resentful when I became overwhelmed and stressed out with no time for myself.

And then I read:

“No“ is a complete sentence.

It changed my life. Thanks to the beautiful…


Once you understand the strategy, you can apply the right techniques

Author owns image

Prospects sometimes ask, “What am I doing wrong?” or they tell me, “I’ve been doing XYZ marketing, but it isn’t working.

The answer might be that you ARE doing the right thing, but not to the right segment, or your timing is off, or even that the tactic is being…


Am I nuts?

Photo by Claudio Schwarz | @purzlbaum on Unsplash

I pledge to submit 30 articles in 30 days.

This challenge could not have come at a better time for me. I’ve needed a kick in the Medium butt for a while, and this sure is that. Manasi Kudtarkar told me about this awesome opportunity, and I jumped in with…


Wonderful, thanks so much. I'll submit my introduction. Here's to a great challenge!


Great retention strategies are the key to a profitable business

Photo by freestocks on Unsplash

Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies.

It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing strategy.

Why? Because front line employees can have…


If you’re an only child, you’re in good company

Photo by JOSHUA COLEMAN on Unsplash

In the United States, the increase of one-child families doubled from 11% of the population in 1976 to 22% in 2015. That means there were 70,554,000 singletons.

Does that number surprise you?

It does me.

It’s more than I would have thought. Then again, not everyone is so open about…


Only4Onlies is a welcoming community created just for the only child experience

Photo by Anthony Tran on Unsplash

Welcome to Only4Onlies!

Why you may ask, would I start a publication for only children? Well, why not?

I searched for such a community, and when I could not find one, I created Only4Onlies. …


Let’s share our experiences of being an only child

Photo by Greg Rakozy on Unsplash

Welcome to Only4Onlies.

Are you an only child who wants to be heard? This is your safe place.

Do you love being an only? Hate it? Are you tired of being stereotyped and prejudged? Are you interested in how your birth order affects your relationships? Your worldview?

If you’ve ever…


Get the notoriety you deserve

Image owned by the author

Public Relations is a powerful marketing tool.

Strategically, publicity benefits help establish your thought leadership, launch a new business, and gain exposure to a wider audience.

Did you know that getting editorial coverage is perceived as more credible than advertising? And, that editors are always looking for content?

Public Relations…

Randye S Spina, MBA

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store