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How Successful Artists and Creators Market Their Work — Carolyn Zacharias McAdams

Randye S Spina, MBA
3 min readNov 8, 2023

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Fifth in the series

Photo of artist supplied by her

The fifth in my series dedicated to artists and creator marketing, I met Carolyn under very unfortunate life-altering circumstances 10 years ago. I say ‘met’ though we haven’t had the opportunity to do that in person — yet.

We’ve been digital friends since then and are bonded for life. Though I lived in Dallas, TX while I attended graduate school, I didn’t know her then. However, in 2017 when I was in New Orleans on a business trip I realized I was just blocks away from the local gallery that shows her work, so off I went. She specializes in miniature paintings (hence the magnifying glass) that are incredibly intricate and absolutely beautiful and I’m so glad that I was able to see them in person.

Read on to learn more and why she says that “being an artist is not for the faint of heart.”

To give readers a bit of perspective, tell us a little about yourself in a paragraph or two.

Born and raised in Texas, I have been inspired by the vast landscapes and creatures that dwell within it. I have always had a talent and love of drawing. I was unable to attend college after high school and so I floundered around with making some art but never considering it a career. I married and had one…

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Randye S Spina, MBA
Randye S Spina, MBA

Written by Randye S Spina, MBA

Non-fiction author, marketer, award-winning professor, 2x nonprofit board member. Hopelessly interested in everything https://linktr.ee/randyesspina

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