How Successful Artists and Creators Market Their Work — Marcia Lorente

Second in a series

Used with permission from Marcia Lorente

Here is the second article in my new series dedicated to artist and creator marketing.

Marcia is an artist and the founder of an art gallery in Manhattan’s Lower East Side. She’s also an early adopter of NFTs (I learned a lot from her about this.) I met Marcia through the B Corp, Overflow, where we are both marketing consultants. Of course, her background is an advantage, but still, she has had challenges. I’ve attended a couple of her virtual gallery shows and they are a wonderful way to experience art. In addition to her own art, she now represents other women artists and can claim author as her newest accomplishment with the publishing of her first book.

Learn more about her success in this article and why she says, “Be brave, no one knows what they’re doing.”

To give readers a bit of perspective, tell us a little about yourself.

My name is Marcia Lorente Howell and I’m an artist, an oil on canvas impressionist, a brand strategist, and the founder of Surfergirl, New York’s first gallery for emerging women artists that doubles as a branding firm. I worked in advertising for 25+ years for global marketers such as Unilever, Disney, and I Love NY. I now apply emotional branding principles, what I call…