Period Red
Pantone’s newest color seeks to support a revolution
Pantone, the world’s leading color authority, has joined forces with Swedish-based brand Intimina, a company dedicated to menstrual health and intimate products, to collaborate on their new Seen + Heard campaign.
The result is Period Red.
Meant to replicate the color of healthy blood flow and lessen the stigma surrounding the female menstrual cycle to bring support and bring awareness to the Seen + Heard campaign.
A Pantone spokesperson said the company hopes the shade will “embolden people who menstruate to feel proud of who they are.”
Of course, by ‘people,’ they mean biological females.
In many parts of the world when females have their period, they are considered dirty and must isolate. They are shamed and kept apart from their families, their husbands, their community.
How did this stigma come to be?
It is generally thought that the first written mention of menotoxin (menstrual poison) is by Professor Bela Schick, a Viennese gynecologist who wrote the article “Das Menstruationsgift” (“The Menstrual Poison”) in May 1920. [I must stop here and point out I find it ironic that the last four letters of this are ‘gift,’ yet it is translated to ‘poison.’ Go…
